You asked for it, and here it is… Google recently added a new video to their “do you need an SEO” help page. The video walks you through the process of hiring an SEO consultant or SEO firm. It tells you what to look for, what questions to ask, what some of the red flags are and so much more.

This is a great introduction to validating many of the standards we always recommend to our clients and friends:

  • SEO takes time (4-12 months) to see results
  • Share recommendations with Google published statements supporting issues
  • Descriptive and Unique Page Titles and Descriptions
  • Language Markup
  • Serving Human Visitors a good experience
  • Build a good brand
  • Updating navigation and infrastructure

Also avoiding things like:

  • Keyword stuffing
  • Overusing Keywords
  • Junk link building

Conduct an interview

  • Conduct a 2-way interview
  • Check references
  • Ask for a technical and search audit