<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>WHIPSAW Media Blog</title><link>https://whipsawmedia.com/blog/</link><description>Digital marketing and business growth</description><item><title>Build Brand Awareness Through Local Services Digital Marketing</title><link>https://whipsawmedia.com/blog/build-brand-awareness-through-local-services-digital-marketing/</link><guid>https://whipsawmedia.com/blog/build-brand-awareness-through-local-services-digital-marketing/</guid><pubDate>Wed, 15 Oct 2025 18:24:02 GMT</pubDate><description>Boost your local services digital marketing lead generation with proven strategies. Learn how to attract the right customers when they need you most.</description></item><item><title>Unlock Success with Facebook Ads for Local Services</title><link>https://whipsawmedia.com/blog/unlock-success-with-facebook-ads-for-local-services/</link><guid>https://whipsawmedia.com/blog/unlock-success-with-facebook-ads-for-local-services/</guid><pubDate>Wed, 08 Oct 2025 21:58:15 GMT</pubDate><description>Maximize your reach with Facebook ads for local services. Target your ideal customers in your area and watch your business thrive.</description></item><item><title>Smart Guide to Google Ads Optimization for Shopify Stores</title><link>https://whipsawmedia.com/blog/smart-google-ads-optimization-for-shopify-stores/</link><guid>https://whipsawmedia.com/blog/smart-google-ads-optimization-for-shopify-stores/</guid><pubDate>Tue, 30 Sep 2025 20:34:19 GMT</pubDate><description>Learn from our Guide on Google Ads Optimization for Shopify. Boost ROI with smart setup, clean tracking, and lean campaigns.</description></item><item><title>How to Track BigCommerce Conversions in Fathom Analytics</title><link>https://whipsawmedia.com/blog/how-to-track-bigcommerce-conversions-in-fathom-analytics/</link><guid>https://whipsawmedia.com/blog/how-to-track-bigcommerce-conversions-in-fathom-analytics/</guid><pubDate>Fri, 15 Mar 2024 05:56:45 GMT</pubDate><description>After banging our heads into the monitor repeatedly, we finally discovered a few quick and dirty ways to get BigCommerce to speak to Fathom Analytics properly.</description></item><item><title>Click Fraud: A Persistent Threat in the PPC Industry</title><link>https://whipsawmedia.com/blog/click-fraud-a-persistent-threat-in-the-ppc-industry/</link><guid>https://whipsawmedia.com/blog/click-fraud-a-persistent-threat-in-the-ppc-industry/</guid><pubDate>Fri, 21 Jul 2023 01:43:43 GMT</pubDate><description>As a digital marketing agency with over two decades of experience, we&#39;ve seen the evolution of the Pay-Per-Click (PPC) industry, including its challenges. One</description></item><item><title>10 Proven Strategies to Boost B2B Lead Generation for SaaS Companies</title><link>https://whipsawmedia.com/blog/10-proven-strategies-to-boost-b2b-lead-generation-for-saas-companies/</link><guid>https://whipsawmedia.com/blog/10-proven-strategies-to-boost-b2b-lead-generation-for-saas-companies/</guid><pubDate>Wed, 31 May 2023 03:06:47 GMT</pubDate><description>Software-as-a-Service (SaaS) companies are crucial in the modern digital business ecosystem. Their cloud-based solutions are attractive to businesses looking</description></item><item><title>Quick B2B Audience Targeting Hack in 3 Steps</title><link>https://whipsawmedia.com/blog/quick-b2b-audience-targeting-hack-in-3-steps/</link><guid>https://whipsawmedia.com/blog/quick-b2b-audience-targeting-hack-in-3-steps/</guid><pubDate>Tue, 02 May 2023 07:33:20 GMT</pubDate><description>We&#39;re always looking for quick and easy ways to generate insightful data without duplicating too much effort on our client&#39;s behalf. Here&#39;s a quick way to</description></item><item><title>You May be Consistently Wasting Your PPC &amp;#038; SEO Budget</title><link>https://whipsawmedia.com/blog/you-may-be-consistently-wasting-your-ppc-seo-budget/</link><guid>https://whipsawmedia.com/blog/you-may-be-consistently-wasting-your-ppc-seo-budget/</guid><pubDate>Wed, 22 Mar 2023 00:27:35 GMT</pubDate><description>Nobody likes to waste money, especially in a data-driven world of performance measurement &amp; KPIs that can drill down to the minutiae. But something wicked</description></item><item><title>3 Reasons Why You Should Avoid Google GA4 Auto-Migration</title><link>https://whipsawmedia.com/blog/3-reasons-why-you-should-avoid-google-ga4-auto-migration/</link><guid>https://whipsawmedia.com/blog/3-reasons-why-you-should-avoid-google-ga4-auto-migration/</guid><pubDate>Thu, 23 Feb 2023 07:41:13 GMT</pubDate><description>Gloom, doom, and all the FUD you can get. The &quot;analytics apocalypse&quot; is nigh!</description></item><item><title>Stop! Read this Before You Try Google Voice for Google Workspace</title><link>https://whipsawmedia.com/blog/stop-read-this-before-you-try-google-voice-for-g-suite/</link><guid>https://whipsawmedia.com/blog/stop-read-this-before-you-try-google-voice-for-g-suite/</guid><pubDate>Mon, 22 Apr 2019 14:00:00 GMT</pubDate><description>Before you try Google Voice for Google Workspace, we want to offer some pointers and tips. And in case you didn’t know, Google just announced Google Voice for</description></item><item><title>Who Has The Fastest WordPress Hosting Platform?</title><link>https://whipsawmedia.com/blog/who-has-the-fastest-wordpress-hosting-platform/</link><guid>https://whipsawmedia.com/blog/who-has-the-fastest-wordpress-hosting-platform/</guid><pubDate>Thu, 24 May 2018 14:00:00 GMT</pubDate><description>Are you looking for bigger and better when it comes to your WordPress hosting? It seems every day we run into a new client that is running on antiquated and</description></item><item><title>How to Convert &amp;#038; Move Your AdWords Express to Full Google Ads</title><link>https://whipsawmedia.com/blog/convert-move-adwords-express-full-adwords/</link><guid>https://whipsawmedia.com/blog/convert-move-adwords-express-full-adwords/</guid><pubDate>Thu, 18 May 2017 14:00:00 GMT</pubDate><description>Google makes a fair amount of things easier online. When it comes to advertising online, Google created a very easy-to-use ad platform that is slimmed down</description></item><item><title>Facebook Ad Guidelines</title><link>https://whipsawmedia.com/blog/facebook-ad-guidelines/</link><guid>https://whipsawmedia.com/blog/facebook-ad-guidelines/</guid><pubDate>Tue, 02 May 2017 14:00:00 GMT</pubDate><description>Just a quick post as some people need quick advice and we want to make it easily searchable from our site. If you’re doing Facebook Ads, the following</description></item><item><title>Google Shares How to Hire an SEO</title><link>https://whipsawmedia.com/blog/google-shares-hire-seo/</link><guid>https://whipsawmedia.com/blog/google-shares-hire-seo/</guid><pubDate>Wed, 15 Feb 2017 16:00:00 GMT</pubDate><description>You asked for it, and here it is… How to Hire an SEO!</description></item><item><title>Integrate Instapage with Pardot</title><link>https://whipsawmedia.com/blog/integrate-instapage-pardot/</link><guid>https://whipsawmedia.com/blog/integrate-instapage-pardot/</guid><pubDate>Wed, 25 Jan 2017 16:00:00 GMT</pubDate><description>There doesn’t seem to be a simple way to integrate Instapage with Pardot for lead capture and campaign management, so we created a quick workaround that</description></item></channel></rss>