Just a quick post as some people need the quick advice and we want to make it easily searchable from our site:

  • Recommended Facebook Ad Sizes
    • 600px x 315px
    • 1200px x 627px
  • Ad Image Requirements
    • File format: .JPEG, .GIF (static*), or .PNG
    • Images must have less than 20% text. Test with Facebook text overlay tool.
    • The file size must be less than 8MB
    • Ads cannot be animated
  • Ad Text Requirements
    • Text (required): 90 characters recommended, including spaces
      This is the main message that you want to share with your visitors. Your goal is to give your visitors a compelling reason to act.
    • Title (required): 25 characters recommended, including spaces
      This is the headline that appears below your ad image. Your goal is to grab your visitors’ attention in one line.
    • Link Description (optional): 200 characters recommended, including spaces
      This is the text that appears below your headline. Use this field to provide any additional information you want to share, such as a description of what your business does.
    • Destination URL: Website or landing page URL
  • Facebook Ad Placements
    • Facebook has four placement types:
      • Desktop News Feed
      • Mobile News Feed
      • Facebook Right-Hand Column (RHC)
      • Facebook Audience Network (FAN)